Source: http://justcreativedesign.com/2008/07/30/192-of-the-best-smart-clever-creative-advertisements/
Target audience: everyone who has to organize a funeral
Topic: Funeral service
Theme: Funerals
Informative: yes, when you need the help of a funeral service, you can look at the little tiny letters. There is an address or something
Reminder? No, not really
Comperative? Not really either...
AIDA:
Attention: "Come a little closer"
Interest: "Why would it be placed near a railway? You'll die when a train is coming along."
Desire: Good service to remember when you need it.
Action: Write it down somewhere.
Logo: the 2 crosses with circles underneath
Slogan: none
Transference: associates with the death
Bandwagon: none
Exaggeration: none
Stereotyping: not really
Using famous people: no
Persuasive language: Yes, "come a little closer"
Rhetoric: no
Jargon: not either
Intertextuality: No.
Loaded language: no
Naming: no
Slang: no
Imagery: no
Personification: no
Wordplay: no
Sound patterning: no
Shot type: the picture has been taken in a way the text is really outstanding
Rule of thirds: a little bit, the centre of the ad on the wall is on such a "rule of thirds - dot"
Colours: neutral, not too obvious
Lighting: nothing special about it
Background: -
Foreground: -
Images: -
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